Added by on August 2, 2013

While we are all waiting for the pocket and 4k camera, Grant Petty has yet again made big news by dropping the price of the BMCC 2.5k by a whopping 33%.

Even though a lot of users will be excited with this news, there are also many recent buyers who will be unhappy. Personally, the fact that the camera has gone down in price doesn’t really suprise me since the interest for the camera has plummeted since the announcements of the new cameras in NAB2013. It does suprise me though the amount of the discount, in any case it’s great news for any potencial buyers.

The new price of the camera will be US$1.995, but shops are still catching up with the news.

This is what Grant Petty said on his email:

We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.

We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!

On this email he also talks about pocket and 4k updates

There are some new features in the software for the Pocket Cinema Camera. You can now focus by pushing the focus button when using an active MFT lens. This makes it very easy to accurately focus. The focus peaking feature is still there and you enable it by double pressing the focus button. The focus zoom feature is enabled by double pressing the OK button.

There will be an update for the 2.5K Blackmagic Cinema Camera soon that will also add these features, plus new de-bayer processing that will improve the cameras sharpness when shooting non RAW files.

The Blackmagic Production Camera 4K is not yet shipping as we need some more time. Our first batch of sensors was delivered only this week, so we have not been able to complete the software for the camera. We expect to start shipping in about 3 to 4 weeks once the final software work and testing is completed.

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